Digital Marketing:
Tools and Strategies

Digital marketing is no longer optional — it’s the core engine of modern business. Here you’ll find tools and strategies for SEO, SMM, content, analytics, and more.

AI-Powered Marketing Strategy — Step by Step

Modern marketing is driven by AI — from smart analytics to automated ad campaigns.
  • Step 1: SEO (Search Engine Optimization)

    SEO is the process of optimizing a website to improve its visibility in search engines like Google. The main goals of SEO are to increase organic traffic and improve rankings in search results.
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  • Step 2: SMM (Social Media Marketing)

    SMM is the use of social media platforms to promote a brand, product, or service. The main goals of SMM are to increase brand awareness, attract new customers, and engage with the audience.
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  • Step 3: Content Marketing

    Content Marketing is a strategy focused on creating and distributing valuable and relevant content to attract and retain a clearly defined audience. The main goal is to drive profitable customer action.
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  • Step 4: Analytics

    Analytics in digital marketing involves collecting, analyzing, and interpreting data to improve marketing strategies and achieve business goals.

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  • Step 5: Website Marketing

    Website Marketing involves using your website as a primary tool to attract, engage, and convert visitors into customers. This includes optimizing the website for user experience, content, and search engines, and leveraging it as a central hub for all digital marketing efforts.
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  • Fiverr for Digital Marketing

    Fiverr is an online platform for freelancers where entrepreneurs and companies can find professionals for various tasks, including digital marketing.

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Example Marketing Strategy for Promoting a New Product

To illustrate how digital marketing strategies can be applied, let's consider the example of promoting a new eco-friendly water bottle.

Here is a step-by-step strategy that incorporates various aspects of digital marketing:
From Garage to Global Domination:
Success Stories of Great Companies (10 stories)

In the business world, every company starts with an idea. But what turns a simple idea into a global brand? Discover the success stories of some of the world's biggest companies that started in small garages or college dorms and became symbols of innovation and entrepreneurial spirit. These companies have not only transformed the industries in which they operate but have also had a profound impact on the global economy and culture.

Here, we'll explore how marketing strategies, the determination of founders, and key moments in their histories contributed to their success. Understanding these dynamics can provide valuable lessons for anyone aspiring to make their mark in business. Get ready to be inspired!

Ten global brands that turned marketing into art.

What is Affiliate Marketing?

Affiliate marketing is a type of marketing in which a business rewards one or more affiliates for each customer or sale generated through the affiliate's own marketing efforts. It is a performance-based marketing model where businesses pay commissions for converted sales or leads. Affiliates use various channels, including their websites, blogs, social media, or email platforms, to promote products or services and earn income from purchases made through their links.

How Businesses Can Apply Affiliate Marketing

  • Increasing Sales: Affiliate marketing can help boost sales without upfront advertising costs, as payments to affiliates are made only after sales are realized.

  • Expanding Audience: Affiliates can bring new audiences to your website or online store, expanding your customer base.



  • Optimizing Marketing Costs: Paying only for results makes affiliate marketing a cost-effective way of advertising.

  • Improving SEO: Links from affiliate websites can improve your site's search engine rankings, increasing organic traffic.

Affiliate Marketing Platforms: AWIN and Impact

  • AWIN

    AWIN is a global affiliate network that connects advertisers and affiliates around the world. The platform offers a wide range of affiliate programs across various niches, from travel to retail. AWIN provides detailed data analysis and tracking tools that help affiliates optimize their campaigns and increase earnings.
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  • Impact

    Impact is an affiliate marketing platform that offers innovative technology for managing affiliate programs, advertising campaigns, and influencer strategies. Impact helps brands and marketers automate their affiliate programs, providing powerful analytics tools to track performance and scale operations.
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